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Business-to-business (B2B) is a term commonly used to describe electronic commerce transactions between businesses, as opposed to those between businesses and other groups, such as business and individual consumers (B2C) or business and government (B2G).

B2B is also commonly used as an adjective to describe any activity, be it marketing, sales, or e-commerce, that occurs between businesses and other businesses rather than between businesses and consumers.

It is a term also used in electronic commerce and to describe automated processes between trading partners.

The volume of B2B transactions is much higher than the volume of B2C transactions. One reason for this is that businesses have adopted electronic commerce technologies in greater numbers than consumers. Also, in a typical supply chain there will be many B2B transactions but only one B2C transaction, as the completed product is retailed to the end customer.

An example of a B2B transaction is a chicken feed company selling its product to a chicken farm, which is another company. An example of a B2C transaction is a grocery store selling grain-fed chickens to a consumer. B2B can also describe marketing activities between businesses, not just the final transactions that result from marketing, though the term can be used to identify sales transactions between businesses (also referred to as "institutional sales"). For example, a company selling photocopiers would more likely be a B2B sales organization than a B2C sales organization.

"Business-to-business" can also refer to all transactions made in an industry value chain before the finished product is sold to the end consumer.

B2B marketing communications is how businesses promote their products and services to other businesses using tactics other than direct sales. The purpose of B2B marketing communications is to support the marketer’s sales effort and improve company profitability. B2B marketing is generally considered to be more complex than B2C marketing, often complicated by a longer sales cycle and multiple decision makers on the buyers side.

B2B marketing communications tactics generally include advertising, public relations, direct mail, trade show support, sales collateral, branding, and interactive services such as website design and search engine optimization. The Business Marketing Association is the trade organization that serves B2B marketing professionals. It was founded in 1922 and offers certification programs, research services, conferences, industry awards and training programs.

An important first step in business to business marketing is the development of your positioning statement. This is a statement of what you do and how you do it differently and better and effeciently than your competitors.

The next step is to develop your messages. There is usually a primary message that conveys more strongly to your customers what you do and the benefit it offers to them, supported by a number of secondary messages, each of which may have a number of supporting arguments, facts and figures.

Whatever form your B2B marketing campaign will take, build a comprehensive plan up front to target resources where you believe they will deliver the best return on investment, and make sure you have all the infrastructure in place to support each stage of the marketing process - and that doesn't just include developing the lead - make sure the entire organization is geared up to handle the inquiries appropriately.

A standard briefing document is usually a good idea for briefing an agency. As well as focusing the agency on what's important to you and your campaign, it serves as a checklist of all the important things to consider as part of your brief. Typical elements to an agency brief are: Your objectives, target market, target audience, product, campaign description, your product positioning, graphical considerations, corporate guidelines, and any other supporting material and distribution.

The real value in results measurement is in tying the marketing campaign back to business results. After all, you’re not in the business of developing marketing campaigns for marketing sake. So always put metrics in place to measure your campaigns, and if at all possible, measure your impact upon your desired objectives, be it Cost Per Acquisition, Cost per Lead or tangible changes in customer perception.

UN/EDIFACT is one of the most well-known and established B2B standards. ANSI ASC X12 is a popular standard in North America. RosettaNet is an XML-based, emerging B2B standard in the high tech industry. An approach like UN/CEFACT's Modeling Methodology (UMM) might be used to capture the collaborative space of B2B business processes.

"E-" or "electronic" marketplace in a business-to-business context is primarily a large online platform (B2B portal) or website that facilitates interaction and/or transactions between buyers and suppliers at organizational or institutional rather than individual levels. Since the builders of such marketplaces primarily aim at facilitating buyer-seller interaction (in most cases without being a buyer or seller themselves), these are also referred to as "third-party" B2B marketplaces.

These marketplaces can do one or more of the following:

A vertical e-marketplace spans up and down every segment of one specific industry. Each level of the industry has access to every other level, which greatly increases collaboration. Buyers and sellers in the industry are connected to increase operating efficiency and decrease supply chain costs, inventories and cycle times. This is possible because buying/selling items in a single industry standardizes needs, thereby reducing the need for outsourcing many products.

A horizontal e-marketplace connects buyers and sellers across many industries. The most common type of materials traded horizontally are MRO (maintenance, repair and operations) materials. Mainly business and consumer articles, these items are in demand because they are crucial to the daily running of a business, regardless of industry and level within that industry. Many corporations have MRO materials bought directly on-line by the maintenance team in order to relieve the purchasing department.

Developed in response to customers wanting to purchase products without service (or with very limited service), the no-frills e-marketplace parallels the B2C offering of no-frills budget airlines. The subject of several Harvard and IMD articles/case-studies, no-frills B2B e-marketplaces enable the effective de-bundling of service from product via clear "business rules." This provides the basis of differentiation from conventional B2B sales/purchasing channels.

The term "business-to-business" was originally coined to describe the electronic communication relations between businesses or enterprises in order to distinguish it from the communications between businesses and consumers (B2C). It eventally came to be used in marketing as well, initally describing only industrial or capital goods marketing. However, today it is widely used to describe all products and services used by enterprises.

B2b application?

Q) what is b2b application? can some one give me an example of b2b application?

A) b2b or p2p? Im not sure what b2b means but p2p means "puter to puter" which means computer to computer.

Any b2b website with rating system?

Q) I checked several b2b website like alibaba.com, tradekey.com, none of them has got a rating system....I was wondering if there exist such a b2b website with rating system.......it should exist, no?

A) I do not know of a rating system. I have used alibaba and have had great results. A rating system should exist.

Name successfull B2B websites?

Q) i am looking for good b2b sites with lot of traffic? but unfortunately it seems there is only one site that is alibaba.com...if you know of any other good b2b sites ,do let me know..

A) try http://www.internetb2blist.com/ or http://www.btobonline.com/

Describe several B2B technologies and applications?

Q) Scenario: Your brother owns a gourmet food company named Grandma's Treats, and he is faced with an interesting decision. He inherited your grandmother's recipe box and adapted the recipes to accommodate his wife's diabetes. You, your friends, and relatives couldn't tell that his creations were low sugar, and word of his delicious baked goods spread throughout the community. Last year, he left his full-time job to produce and sell his creations to the public, caterers, and restaurants. Recently, one of his restaurant chain clients approached him to supply all of their locations. They also suggested that he could attract more customers and operate his business more effectively if he creates a website, advertises, and sells his "treats" on the World Wide Web. You have more business experience than your brother does, so you've offered to help him investigate this opportunity. Starting an e-business, or expanding a current business into the Internet, involves as much planning and risk as starting or expanding a traditional business. Some of the things that you have to consider include: The cost of the technology. The design of the website. The marketing strategies you will use. The choices of what to sell and how to sell it over the Internet. The advantages of online communication with customers and suppliers. The risks of doing business on the Internet. You start exploring alternatives and seek the advice of experienced e-business professionals. There is a lot to learn, and you have heard many stories about people who have started e-businesses (or traditional businesses) and end up failing because they did not have or follow a solid plan. You will strive to understand some of the basic principles of e-business in addition to understanding traditional business strategies so you can make wise choices as you bring your brother's business into the Information Age. The varieties of tasks you will pursue are the development of an e-commerce plan, the exploration of different technologies that are used competitively in e-business, Internet marketing strategies, security, and ethics. QUESTION: Describe several B2B technologies and applications, as well as describe several applications or ways B2C can use technology that Grandma's Treats could utilize as part of an e-business strategy. Search the Cybrary and provide at least two research citations that illustrate examples of companies that are utilizing e-business strategies (e.g., B2B, B2C), and discuss how Grandma's Treats could benefit from employing similar strategies.

A) visit http://net-new.blogspot.com/ and http://netnew.tripod.com/

B2B sales?

Q) I am interested in a career in pharmaceutical sales, but every job requires experience in B2B sales. What would be the best job to have to gain this experience so I can eventually get into pharmaceutical sales?

A) Advertising sales is usually wide open and they are dying for sales people. It's B2B.

B2B e-commerce?

Q) B2B e-commerce offers greater return to firms in developing countries than other trading channels. Why? How could a government play a more active role to encourage the growth?

A) yes in B2B e-commerce is better for any country because it gives income from other countries, and it help us to increase our import / export business. and one other things is that you have universal choice. B2B have main categories * Industry Lead Generation * Inbound / Outbound Sales * Direct Response * Technical Support and Help Desk * Customer Service * Market Research/Surveys/Polling * Call Center Agency Identification & Selection * Onshore, Offshore, Nearshore Call Center Resources * Inbound, Outbound, and Interactive Call Center Services * 24/7 Services * Business Process Outsourcing and now a days government help in many ways to improve B2B business. like government offering low interest Loan, Work space, and many other facilities. like in ficco. more information about b2b you can find at http://www.market-iq-int.com

Which B2B Portal is best?

Q) Hello, I m about to start my export business of imitation jewellery. I have found many B2B trade portals on internet. These portal sites charges different packages from registered users to display their business threads on the site. These sites r: alibaba.com, tradekey.com,ecplaza.com,ec21.com,global... and many others. I m intended to join one of them as a paid member, but confused that which site is more effective to reach potential buyers. Can any body would help me regarding this matter? Hope to hear from u soon. Thanks

A) Alibaba is probably the biggest with the most users, however their site is very difficult to navigate and they do not categorize products very well. They do reach a good global audience though. You can also use the site http://www.whyabe.com which is a completely free B2B trade portal. They dont charge anything to register or to list your items, and their site is growing very rapidly.

Which B2B website you use often to find a wholesales?

Q) I'd like to know, if you want to sell something and want to find a oversea supplier(wholesales), which B2B website you often search on? Or is there someother way to find the right one? Thank you for all~~ ^_^

A) Hi Gillian, your best bet would be to check out: http://www.usefulresources.info/wholesal... They are not only top rated but also provide 100s of wholesale providers for every niche and category. A heaven for wholesale supplies and dropshippers as well. Hope that helps? Best wishes Jenna

How does B2B transactions work?

Q) I own a new small company and was wondering how B2B transactions work. Although we trust all our partners how do we best ensure we get paid or that they don't back out of the deal during shipment. I heard once that a PO was secure but have been lead lately to believe that backing out of a PO was possible. A L/C is definitely fine but that takes time and we prefer the customer to sign during the presentation instead of having time to think about it, things always come up when people "think". Any help would be apprecaited. Thank you.

A) Another option is to first do a little 'leg work' on the companies you are visiting. Investigate their D&B ratings. Understnad if you are or will be a critical supplier to this company. Another option is to allow a third party to do the leg work for you... you can contact a Factor, Credit Insurance Agency or PO Finance Company who will do the underwriting for you. Are you having each customer sign an agreement or are they simply issuing you a PO?

What is B2B, B2C?

Q) What is commonly understood by the abbreviations:B2B and B2C? Give an example in the hospitality and tourism industry for each.

A) B2C = business to consumer where the main customer of the business are consumers example: Expedia.com, Pricegrabber.com, EuropeforVisitors.com B2B = business to business where the main customer of the business are other businesses examples: HotelInteractive.com http://www.hotelinteractive.com which is an online resource for the hotel industry Hsyndicate http://www.hsyndicate.org/index2.html RedSky IT http://www.micros.com/redskyit/Sectors which offers hotel management softwares